Although hashtags are used less frequently to boost visibility across a broad social media landscape these days, the exhortation to #ReadUP is still as relevant as ever. Born in University Press Week celebrations and on a single social media platform more than a decade ago, the invitation to read university presses’ insightful and wide-ranging work is always in style.
Below are some specific ideas that publishers can implement to make to encourage everyone to ReadUP.
At Academic Conferences and Book Shows
• Include ReadUP in your program ad.
• Include ReadUP on your banner/backdrop.
• If you sponsor a breakfast/dessert/break/reception, include ReadUP on your signage.
• Include ReadUP (with a hashtag when appropriate) in social media posts, updates, and announcements tied to meeting.
• Include ReadUP on all your bookmarks, discount signs, etc. (You can also request #ReadUP and other UP Week-themed collateral from AUPresses Check the current year’s UP Week Materials page.)
• If you prepare give-away tchotchkes or tote bags, include ReadUP as a tagline.
In General Marketing and Communications
• Include ReadUP in your seasonal catalogs.
• Include ReadUP in your subject brochures and fliers.
• Place ReadUP in your email signature.
• Include ReadUP in your blog posts.
• Include ReadUP in your eblasts.
On Social Media
• Use ReadUP to tag publications related to trending topics.
• Create ReadUP challenges on regional or subject-area specialties.
• Tag new publication announcements with ReadUP.
• Tag news of prizes, newsworthy blog posts, and any UP-community-related news or reports with ReadUP.