Bookseller Toolkit for UP Week 2021

Here are 10 things that booksellers can do to participate in University Press Week 2021. (This list of suggestions is also available in a handy, 1-page pdf.).

Use social media channels to highlight UP Week

Post your activities and promote all UP Week activities.

Use UP Week hashtags when posting about university press titles

#ReadUP #KeepUP #UPWeek

Use UP Week logo and design assets

Available for download here 

Highlight UP Week Gallery titles

Selected by member presses, the 85 projects in this online gallery offer a small sample of university presses’ path-breaking work in a variety of formats and through a wide range of initiatives.

Promote or participate in the UP Week blog tour

Each year, we take a tour of the blogs in our larger community, with a series that daily addresses different aspects of the week’s theme. This year we celebrate the ways that university presses have been a force to Keep UP with during the past decade and will continue to be in the future.  Share posts from your favorite university press, contribute to a press’s blog, or write your own blog or website. Check out these examples from UP Week 2020:

Take advantage of special offers

Take advantage of special offers from university presses and create window or table displays. Check in with your UP reps about whether co-op might be available.

Highlight university press titles in your newsletters

Feature a selection of university press titles in your October or November store newsletters. Check out this example from Seminary Co-op in Chicago during UP Week 2020.

Host a university press author event

Plan and promote an author event in honor of UP Week.

Promote excellent university press books published over the last decade

These lists, curated by the University Press Week Task Force especially for UP Week 2021, highlight the excellence and innovation of university presses over the past decade. Promote one or create your own!

Handsell your favorite university press titles.

Prepared by UP Week Task Force members Catherine Hobbs (Columbia), Mary Beth Jarrad (NYU), and Colleen Lanick (Harvard), fall 2021.