Online Promotion and Social Media Ideas

Tag Your Content

In addition to the use of #ReadUP year-round, during University Press Week itself you can make use of the general event tag #upweek and any theme tags (e.g., in 2020: #RaiseUP) to highlight events, publications, authors, and more.

Online Promotions

  • Schedule an online UP Week sale.
  • Develop your press’s own list of featured titles. Perhaps one book per day or one book for each year or decade of press history, a year-end “Top 10,” etc.
  • Feature a list of “Staff Picks” or invite press staff to blog about their favorite press titles.
  • Run a Facebook or Twitter contest.
  • Ask authors to record short video messages for UP Week (tips below).
  • Record and share video of events.

Give-Away Campaigns

In the past, the UP Week Task Force has organized social media campaigns with give-aways of books from the year’s gallery of featured projects. Individual presses have also run social media campaigns offering specific books, tote-bags, and more.

One year, the Task Force used #UPshelfie to encourage people to post photos of their UP books—with the correct tag, those posting had a chance for special UP gift boxes put together by the Task Force. (Since then, #UPshelfie is a fun chance each year for presses, publishing staff, bookstores, and libraries, to show off their shelves.)

Video Messages

A short video clip can be an engaging message on social media. For several years, Ingram has generously produced theme-related videos featuring the university press community during UP Week. The instructions they share for creating quick DIY videos are useful for all presses who may want to develop such content for UP Week or other campaigns.

Smartphone Video Guidelines

  • Rotate the phone so that it is horizontal (landscape), rather than vertical (portrait).
  • Position the phone far enough away from the subject being recorded so that the subject fits at least from their head to the bottom of their chest with space above their head.
  • If text might be added to the video later, position the subject to the side of the screen to allow room.
  • Phone can be handheld if necessary, but keep the phone in one place. Try to avoid shaky camera.
  • Record in a room with a door and close the door during recording to eliminate outside noises.
  • Make sure the room has carpet and at least some furniture (desk, bookshelves, etc.) to help absorb the sound. A small office works best.
  • Silence cell phones while recording. They should not even be on vibrate. Either place them on Silent or Off. Desk fans may also need to be turned off if they are fairly loud.