Social Media Toolkit for UP Week 2021

Handles, Hashtags, Design Assets

Twitter: @aupresses
Facebook: @universitypresses
#KeepUP
#ReadUP
#UPWeek

UP Week 2021 logo and design assets are available for download.

UP Week 2021 Instagram/Facebook graphics (6 png files) and Twitter graphics (10 png files) are available via Dropbox.

Message Prompts

Presses can create their own messages based on these prompts.

Indicate how your press has evolved since 2012, or between 2012 and 2021, with this suggested intro text:

1.
University Presses are a force to #KeepUP with! 2021 marks the 10th anniversary of University Press Week and we’re celebrating how we’ve all evolved over 10 years. Since 2012, @PRESS has published [Insert a data point suggested below, adjusting post as necessary. Character counts will vary (280 is limit for Twitter)]

Post options:
• # of books published
• # of journals published
• # of first-time authors
• # of prizes
• # of translations and/or languages into which your books have been translated
• # of authors affiliated with your institution
• # of OA books and journal content
• # of staff members

2.
University Presses are a force to #KeepUP with! 2021 marks the 10th anniversary of #UPWeek & we’re celebrating how we’ve all evolved over 10 years. UPress books are available wherever books are sold! Special shout-out to [use this space to promote campus/local booksellers]

3.
#KeepUP with university presses! 2021 marks the 10th anniversary of #UPWeek & we’re celebrating how we’ve all evolved! @PRESS is 1 of 100 @aupresses members supported by a US university or college OR 1 of 58 @aupresses members supported by a public US university

4.
#KeepUP with the 10th anniversary of #UPWeek & celebrate how university presses continue to be a force to keep up with! @PRESS is proud to be an @aupresses member in COUNTRY
[Estimated 190 characters]

5.
#KeepUP with the 10th anniversary of #UPWeek & celebrate how university presses continue to be a force to keep up with!
(U.S. presses): @PRESS is proud to represent @aupresses in STATE
(Canadian presses): @PRESS is proud to represent @aupresses in PROVINCE
[Intro sentence: 121 characters/press sentences will vary]

Grab-and-Go Messages

Cut and paste text with information and graphics provided by AUPresses.

Category 1

Amplify selected “Quick Facts about University Presses.” Written for Twitter, but may be changed and/or retagged for Facebook or Instagram.

1.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with the facts: 21 presses founded @aupresses in 1937 and today we are 159 presses strong!
[240 characters]

2.
#KeepUP with the facts for the 10th anniversary of #UPWeek!
17 countries host at least 1 @aupresses member: Australia, Belgium, Canada, China, Colombia, Denmark, Egypt, Hungary, Ireland, Jamaica, Japan, the Netherlands, New Zealand, Qatar, South Africa, the US, and the UK
[272 characters]

3.
#KeepUP with the 10th anniversary of #UPWeek & celebrate how university presses continue to be a force to keep up with! #KeepUP with the facts: 42 U.S. states + Washington, DC & Puerto Rico are home to at least 1 @aupresses member
[235 characters]

4.
#KeepUP with the facts for the 10th anniversary of #UPWeek!
Shout out to NY, the state with the most @aupresses members!
@TCPress @RockUPress @ColumbiaUP @supress @boydellbrewer @RITPress @SUNYPress @CornellPress @fordhampress @NYUpress @museummodernart @RussellSageFdn @MLAnews @OUPAcademic @CambridgeUP
[230 characters]

5.
#KeepUP with the facts for the 10th anniversary of #UPWeek!
Shout out to DC, the US city with the most @aupresses members!
@Georgetown_UP @GallaudetPress @CUAPress @USIP @BrookingsPress @AHAhistorians @ngadc @theNASEM @IMFNews,  Woodrow Wilson Center Press, Library of Congress Publishing Office
[280 characters]

6.
#KeepUP with the facts for the 10th anniversary of #UPWeek!
About 12,000 titles published annually by all @aupresses members
Nearly 350,000 titles in print at member presses
More than 1,500 journals published annually by all members
[230 characters, illustrated tile available in this Dropbox folder]

7.
#KeepUP with the facts for the 10th anniversary of #UPWeek!
Since 2011, @aupresses members have published
5 Nobel Laureates in Literature
5 Nobel Laureates in Physics
18 Nobel Laureates in Economic Sciences
16 Bancroft Prize-winning works
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/award-winners/
[206 characters without link, illustrated tile available in this Dropbox folder]

Category 2

Amplify the “Decade of Work to Keep UP With” lists curated by the UP Week Task Force. Written for Twitter, but may be changed and/or retagged for Facebook or Instagram.

1.
#KeepUP with these 10 university presses founded in the past decade!
@amcollpress @ArmyUPress @BrisUniPress @ucincipress @ConcordiaPress @Lever_Press  @QU_Press @UofRPress @UCLPress & @GBHEM Publishing https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/new-presses/ [200 characters without link]

2.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with @aupresses top 10 graphic novels and nonfiction
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#graphic-nonfiction-fiction
[200 characters without link]

3.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with the Next Generation with @aupresses top 10 books for young readers
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#young-readers
[219 characters without link]

4.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP in the Kitchen with @aupresses top 10 cookbooks
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#cookbooks
[195 characters without link]

5.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with @aupresses top 10 creative collaborations
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#creative-collaborations
[195 characters without link]

6.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with these @aupresses top 10 stand out books
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#standout
[192 characters without link]

7.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with the Conversation with @aupresses top 10 podcasts
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#podcasts
[201 characters without link]

8.
#KeepUP is the 2021 #UPWeek theme marking its 10th anniversary & celebrating how university presses continue to be a force to keep up with! #KeepUP with @aupresses top 10 books on climate change
https://upweek.up.hcommons.org/celebrate/up-week-2021/decade-of-excellence/work-to-keep-up-with/#climate-change
[194 characters without link}

Category 3

Promote the UPWeek2021  Panel Discussion on November 10.

What makes university presses a force to #KeepUP with? Join a discussion with Deesha Philyaw, John Sherer (@UNC_Press), Stephen Sparks (@PointReyesBooks) & Alena Jones on 11/10. Hosted by @SeminaryCoop and @aupresses. Register https://bit.ly/3Av97Oj.  [illustrated tile available in this Dropbox folder]

Prepared by UP Week Task Force members Carrie Adams (Chicago, chair) and Gigi Lamm (Pennsylvania), fall 2021.