UP Week 2021 Materials

Text Materials

The UP Week 2021 Keep UP reading list [pdf] and the 2021 UP Week press release template, adaptable for local use, are available.

Collateral and Image Files





Logo fonts:

  • San serif: Avenir (black)
  • Serif: Goudy (OFL Sorts Mill italic)

This year’s colors:

  • purple: hex #693084;
    R-105, G-48, B-132; C-73, M-97, Y-11, K-2
  • blue in social media banners:  hex #0898d1;
    R-8, G-153, B-209; C-77, M-25, Y-2, K-0

UP Week 2021 Logo (Download from Dropbox)

Lo-res, web-ready [JPG]

Hi-res, print-ready [PDF]

Social Media Assets (Download from Dropbox)

Keep UP Banner for Twitter [JPG]

Keep UP Banner for Facebook [JPG]


UP Week 2021 Bookseller Toolkit

Ten suggested activities for booksellers who want to participate in UP Week 2021.

UP Week 2021 Social Media Toolkit

A collection of message prompts, grab-and-go messages, and Twitter and Insta/Facebook graphics, designed by members of the UP Week Task Force to assist all in promoting the current UP Week!

Print Assets

Due to the ongoing pandemic’s impact on in-person events and opportunities,  we will not be preparing and distributing print materials again this year.

However, print-ready files of the perennial #ReadUP Bookmark are available, via Dropbox download, for those who are able to use them.

We look forward to offering printed bookmarks, laptop stickers, shelf talkers, posters (and more!) again in the future.