UP Week 2025 Materials

Collateral and Image Files

Logo fonts:

• San serif: Avenir (black)
• Serif: Goudy (OFL Sorts Mill italic)

This year’s color:

• green in logo:
  hex 2e9b75; CMYK 71 0 60 20; RGB 46 155 118
• dark blue in banner:
  hex 2A3890; CMYK 100 93 6 0; RGB 42 56 144

UP Week 2025 Logo (Download from Dropbox)

Lo-res, web-ready [JPG]

Hi-res, print-ready [PNG]

Social Media Assets (Download from Dropbox)

Team UP banner for Bluesky [JPG]

Team UP banner for Facebook [JPG]

Team UP square tile [JPG]

landscape background [JPG]

landscape background [EPS]

UP Week 2025 Bookseller Toolkit

Suggested activities for booksellers who want to participate in UP Week 2025.

Print Assets

Printed bookmarks and shelf talkers are available to AUPresses member presses in limited quantities. To place a request, visit UP Week Forum.

In addition, print-ready files are available, via Dropbox download:

• Green #ReadUP Bookmark [PDF]
• Blue #ReadUP Bookmark [PDF]
• Yellow #ReadUP Bookmark [PDF]
• Black & white UP Week shelf talker [PDF]
• Color UP Week shelf talker [PDF]
• Support Your Local University Press bumper sticker [PDF] (with thanks to Andrew Berzanskis, University of Oklahoma Press, for this great idea)
• customizable Support Your Local University Press bumper sticker template [PDF]

Other Materials

UP Week 2025 Team UP publications list

UP Week 2025 Team UP projects list

Announcement release

Events preview coming in October

UP Week 2025 Social Media Toolkit

coming in October

A collection of social media message prompts, grab-and-go messages, and ready-to-use banner and tile graphics, designed by members of the UP Week Task Force to assist all in promoting UP Week 2025.