UP Week 2025 Booksellers Toolkit

8 Things Booksellers Can Do to Participate in University Press Week 2025

University Press Week 2025 logo, November 10-14, 2025

The Association of University Presses celebrates University Press Week each November with a unique theme, events, featured UP titles and projects, a blog tour, and more! 

This year, University Press Week acknowledges all the members of our community with the theme Team UP. We #TeamUP with authors, booksellers, and many others to advance human knowledge and understanding. 

(Download a handy pdf of this toolkit.)

Host a university press author event. 

Plan and promote an author event in honor of UP Week.  Take a look at some of last year’s events for inspiration 

Use social media channels to highlight UP Week. 

Post your activities and promote all UP Week activities. Use our downloadable social media assets   

Take advantage of special offers. 

Take advantage of special offers from university presses and create window or table displays. Check in with your UP reps about whether co-ops might be available 

Highlight university press titles in your newsletters. 

Feature university press titles in your October or November store newsletters 

Use UP Week hashtags when posting about university press titles. 

#ReadUP #UPWeek #TeamUP 

Highlight UP Week Gallery titles. 

Selected by member presses, the projects in this online Gallery offer a small sample of university presses’ pathbreaking work and initiatives. (available in August 2025) 

Promote or participate in the UP Week blog tour. 

Each year, we tour the blogs in our larger community. This daily series addresses different aspects of the week’s theme. Share posts from your favorite university press or participate by posting on your own blog or website. 

Have a look back at last year’s blog tour 

Hand-sell your favorite university press book. 

Peruse last year’s Gallery selections or these highlights celebrating UP Week’s 10th anniversary in 2021 for inspiration. Or ask your staff to curate a list of favourites! Printable shelf talkers are available.